16.9.04
Ideas
La exclusividad nace de cualquier cosa: ideas, lógicas comerciales, de la cultura, del envoltorio, de la gente... Por eso las empresas dependen tanto de la gente con ideas únicas. Esto implica ver las cosas con una mirada nueva, romper las reglas, ignorar las indicaciones y cuestionar normas. Asumir riesgos es lo que hay que hacer, la gente reclama cosas extraordinarias, espectaculares, sensacionales. Con diseño y contenido explícito.
The exclusive feature is born of any thing: commercial ideas, logics, of the culture, the wrapper, people... For that reason the companies depend as much on people with unique ideas. This implies to see the things with a new glance, to break the rules, to ignore the indications and to question norms. To assume risks is what there is to do, people demands extraordinary, spectacular, sensational things. With design and explicit content.
The exclusive feature is born of any thing: commercial ideas, logics, of the culture, the wrapper, people... For that reason the companies depend as much on people with unique ideas. This implies to see the things with a new glance, to break the rules, to ignore the indications and to question norms. To assume risks is what there is to do, people demands extraordinary, spectacular, sensational things. With design and explicit content.
